Set Sail
This case study on the real-world application of user feedback for product improvements was cowritten by our talented crew members Kelli Lucas and Danielle Morgan! Imagine you have a great idea for a new product. You put hours, months, or even years into your idea; you research the market to see if demand is there; […]
Since the day we first began developing custom software, Airship has come a long way — and we owe it all to our clients, crew members, and biggest supporters. Thank you for letting us serve you over the past 7 years! 2019 was a landmark year for Airship — for that, we are very lucky […]
Global mobile app revenue is projected to reach $188.9 billion by 2020, an increase of more than 200% from 2016. Last year, global revenue from in-app purchases was projected at a staggering $71.3 billion— it makes sense, considering that 98% of app revenue comes from free apps with in-app purchase options. But how do you […]
A minimum viable product (MVP) is a no-frills version of your product with the core features needed to solve your users’ problem and provide immediate value, quickly, while minimizing development costs. This early version of your product allows you to test your business concept before spending your life’s savings on a cat food delivery app. […]