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Pure Game Sports Network




Web & Mobile



Mapping: Pure Game Sports Network

Pure Game approached Airship about designing the software platform needed to achieve to their goals. Part of this process included performing user research and then combining that research with the provided brand elements to build the initial wireframes and high-fidelity designs.​

The Objective

This service is what we like to call Mapping, which is just a fancy way of saying planning and designing a software build. This helps clients and developers understand the scope, cost, and timeline before diving into a software build.

Our mission for Pure Game: Map a sophisticated, easy-to-use, scalable platform to “convert the passion for high school sports into more revenue, recognition and recruitment for your athletic program.”

The Deliverables

Everything starts with discovery meetings, which is where we discuss their business goals, vision for the product, usability needs, and more.

After the discovery meetings, the Airship crew gets to work. For each Mapping, we handpick crew members who are the best fit for the client’s project needs. This includes a technical advisor/architect (one of our excellent software developers), a project navigator, a UX designer/user research specialist, and an opportunity explorer.

“Schools need to tap into the growing power they have as the interest in high school sports grows each year. We want to offer our schools the opportunity to streamline the way they generate exposure and revenue for their teams.” – Will Carter

The Mapping helped their team understand how much it would cost to build the mobile application, how long it would take, helped them discover opportunities for new features down the road, as well as plan for maintaining the application. We also created a high-fidelity mockup of the app design.

All of this preparation allowed them to have a more accurate picture of what it would take to launch their product, adjust where needed, and zero-in on the look of the app before signing any long-term agreements.

Pure Game Launch: Fall 2019

We’re happy that Pure Game decided to then use Airship to build their product, and we’re currently on a Journey to develop and launch in Summer 2019.

It’s great being able to work together with Will and the Pure Game team to build the premier hub for high school sports across Alabama.

Even better, Pure Game is partnering with the Alabama Football Coaches Association to get the app in the hands of all high school sports fans across the states.

“High school athletic departments looking to promote their teams and players will have a new platform beginning this summer. The Pure Game Sports Network will begin operation, providing schools with an opportunity to grow their brand in a new and innovative way.” ALFCA

Pure Game was also one of the concept stage finalists for the recent Alabama Launchpad competition, a program of the Economic Development Partnership of Alabama (EDPA).

To learn more about Pure Game, visit their website. If you want to learn more about UX deliverables and why they’re important, check out blog posts here and here.

Want to see more of our project designs, including this one for Pure Game (or this one)? Follow us on Dribbble!